Tag: Eitan Zachodin
The Social Media House Analogy
For many business owners, its still a difficult task to wrap their heads around what social media is. Each business has its own struggle about how to determine the best way to use it in comparison to other forms of marketing. Ultimately they want to be able to justify the investment with hard numbers relating [...]
Read morePeople Don’t Buy What You Do, They Buy Why You Do It
If you want to be successful, they say ‘surround yourself with successful people’. If you want to stimulate your mind, they say ‘surround yourself with smart people’. If you want a shortcut to be able to surround yourself with successful and brilliant people then go directly to TED. There is nothing like TED (http://www.ted.com/) except [...]
Read moreA (very) Quick Review of ‘The Social Network’
Field Trip! yeah when ‘The Social Network’ came out on Friday, it did technically fall into a ‘work’ related event so the company went to the movies this weekend. In case you missed it, ‘The Social Network’ is about the supposed story of how Facebook was created. Today Facebook, the most popular social network in [...]
Read moreTwitter Update!
Twitter, which allows users to post messages of 140 characters or fewer, says it now has over 145 million registered users firing off more than 90 million tweets a day. 90 million tweets a day!…and Facebook now has over 500 million users! It doesn’t take an expert social media management company to see the potential [...]
Read moreStop Interrupting and Start Attracting….
This post is an excerpt from a report released by www.pullnotpush.com: What if you didn’t have to try so hard to get your message in front of a large audience and instead focused your message on the exact people who want to hear it? The latter is exactly what Pull Marketing is all about. While [...]
Read more5 Ways to Improve Your Conversions
Number One: Get rid of all the ‘Reset’ or ‘Clear Form’ buttons on your site. If they’re there, strip them off. Number Two: Change the wording of your buttons. Copywriting tests on buttons always improve conversion rates. In particular, if you’ve got a button with the word ‘Submit’ on it, improve the copy. Number Three: [...]
Read moreRecession Tighting Your Marketing Budget?
As the old saying goes, “if you’re not marketing your business, you’re not in business”. The recession certainly isn’t making that easier but rather then take the punch head on you can roll with it. Here are two specific ways to improve on the efficiency of your traditional marketing with Inbound Marketing. Adding More Social [...]
Read more5 Qualities of a Good Social Media Manager
1. You understand technology, but you love people. Social media technology is a means to an end, that end generally being to communicate effectively, build trust and foster community. The quiet geek in the corner who wears a reddit t-shirt, knows how to use any Twitter application ever invented, but never interacts with co-workers, probably [...]
Read moreInbound Marketing
Most everyone on the web has heard the term ‘social media’ and of course ‘marketing’ but what do you get when you combine both? The answer is Inbound Marketing, which focuses on getting found by customers and learning how to pull them in to your business rather than pushing your message out to them. Sobe [...]
Read moreIs Social Media Replacing Traditional Advertising
The better question to ask is can social media marketing hold its own as a viable piece to your overall marketing plan. Ask yourself as a business owner: Do you think reaching out to your customers and looking for feedback from them directly would have a positive or negative effect on the customers view or [...]
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