Our Process
Our process begins with our initial conversation with the business owner where we ask the essential questions & learn about their business, brand and approach:
- What is unique about your business?
- Why would a potential customer want to do business with you?
- How would a customer of yours benefit from doing business with you?
Getting the client involved immediately makes it a team effort, which is exactly how we feel it should be in order to get it right. Next we learn about the promotions, specials and other deals the business wants to offer their target market.
- What are your current and future promotions?
- What announcements can we promote about near term offerings that are the works?
- What feedback from customers can we share (testimonials) about your offerings?
Once we have an idea of the clients brand, message and promotion strategy, we then work on how to position the business as an expert authority on it’s related topic.
- What online resources do you trust to provide information on the topic related to your business?
- Where is the most interesting source of information we can leverage to keep your audience engaged with following you via social media?
- Where do you go to for current events happening in your industry?
At this point, we take the information we’ve learned and put it through our Sobe Social Media Management system of growing an attentive audience, providing them with interesting content and knowing when and how to offer the right promotions to your target market.
While we can’t guarantee specific results like your business will increase by 50% in the first 3 months, we do provide each client with a monthly report. This report clearly shows the work we’ve done and the numbers for audience growth, frequency of engagement with the audience and the number of times we’ve promoted your business to your audience throughout the month.
The fundamentals of marketing have never changed, at the end of the day its a numbers game. While social media is the next cutting edge arena for businesses to compete, marketing will always be the lifeblood. If you don’t take advantage of marketing on social media, there is no doubt that your competition will. Take advantage of our Starter Package and limited time offer to set up your account and get started for only $99 (regularly $250).
Our promise to you is that we will engineer an innovative approach to enhance your existing brand and translate those ideas into the language of social media while working hard every day to spread that message in order to increase your brand awareness, build your reputation, nurture your lead prospects and ultimately boost your bottom line
- Eitan Zachodin, CEO Sobe Social