Category: Social Media Marketing
8 Steps To Social Media Success
Understanding The Sobe Social Workflow Social Media Marketing companies do things differently. Sobe Social uses an 8-step process that begins the initial consultation. Each step is designed to translate your brand into the language of social media. The process begins with how to build your business story and position your business as an authority then [...]
Read moreHow To Find Your Business’ Story
The first part of the process in an initial consultation is finding out the ‘what’, or ‘what the business does’. For example, sell this product, offer that service, etc. Then we go a level deeper and identify the ‘how’. How a business offers their ‘what’ is an opportunity to set themselves apart from the pack. [...]
Read moreSocial Media Myth-Busting
Resistance to Social Media is pointless. Millions of people can’t be wrong and if you are not participating it is easy to see that you are missing out. Your competitors are there. Your customers are there. If you’re not there…you’re only tricking yourself! There are many myths that surround social media and here are just [...]
Read moreThe Social Media House Analogy
For many business owners, its still a difficult task to wrap their heads around what social media is. Each business has its own struggle about how to determine the best way to use it in comparison to other forms of marketing. Ultimately they want to be able to justify the investment with hard numbers relating [...]
Read moreStop Interrupting and Start Attracting….
This post is an excerpt from a report released by www.pullnotpush.com: What if you didn’t have to try so hard to get your message in front of a large audience and instead focused your message on the exact people who want to hear it? The latter is exactly what Pull Marketing is all about. While [...]
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