Recession Tighting Your Marketing Budget?
As the old saying goes, “if you’re not marketing your business, you’re not in business”. The recession certainly isn’t making that easier but rather then take the punch head on you can roll with it. Here are two specific ways to improve on the efficiency of your traditional marketing with Inbound Marketing.
Adding More Social Media Marketing Can Save You Money Overall – Traditional marketing means spending money – either by buying ads, buying email lists or renting huge booths at trade shows. Inbound Marketing means creating content and talking about it. Social Media Marketing can draw thousands of customers to your site. The marketing ROI from inbound campaigns is higher.
Better Engagement with Your Target Market – Techniques like cold-calling, mass mail and email campaigns are notoriously poorly targeted. You’re reaching out to individuals because of one or two attributes in a database. When you do Inbound Marketing, you only approach people who self-qualify themselves. If they demonstrate an interest in your content, they are more likely to be interested in your product.
Using the concepts of leverage and efficiency you can get the same effect (or better) by working smarter not harder. Figure out the value of your time on an hourly basis and decide if hiring a Social Media Manager like Sobe Social is cost effective for your business.