5 Ways to Improve Your Conversions
Number One: Get rid of all the ‘Reset’ or ‘Clear Form’ buttons on your site. If they’re there, strip them off.
Number Two: Change the wording of your buttons. Copywriting tests on buttons always improve conversion rates. In particular, if you’ve got a button with the word ‘Submit’ on it, improve the copy.
Number Three: Size—make your buttons bigger. I’ve seen buttons up to five inches wide that did better than buttons that were four inches wide. Can you make your button bigger?
Number Four: Color. Doesn’t matter what color your button is as long as it stands out from the other elements on the page.
Number Five: Position. Your button should be above the fold of the webpage. If
it’s below the fold, if people have to scroll to see it, it’s no good. Move it up.
This post originated from Anne Holland, publisher of “Which Test Won.”