Is Social Media Replacing Traditional Advertising
The better question to ask is can social media marketing hold its own as a viable piece to your overall marketing plan. Ask yourself as a business owner:
Do you think reaching out to your customers and looking for feedback from them directly would have a positive or negative effect on the customers view or your efforts?
Can that view, assuming that it’s a positive one, translate into buyers confidence in your brand?
Ask yourself as a consumer:
How would you feel for a business that give you the attention you feel you deserve? or cares enough to get your opinion that may end up shaping their brand? or values your dislikes as much as your likes?
The fundamentals of social media marketing is about getting to know your customer. We’re at an interesting time of the point where the internet crosses our social, economic and commercial cultures. Social media is positioned right on cutting edge of those cross-roads.